We are focusing on

Crowd sourced content (teacher creating content for teachers) is great for supporting the appetite of teacher community that wants to make and share but it doesn’t move the needle when it comes to informing teacher practice with progressive concepts. Hence, we created a strategy to democratize the creation of exemplary content by rolling out the programs below:
Internal Content Engine
Our internal team of expert academicians and production specialists would create close to 1000 hours of content by 2022, with a focus is grade 1 to 8, and on hard spots of maths teaching, first language teaching, pedagogy and science.
Dream Team program
This program aims at creating a community of practice. We know there are over 20 not for profit organization which have high reputation and success of dealing with progressive concepts for teachers. We want to influence these not-for-profit organizations with exemplar content to digitize the same using our sweet spot framework. Many such organizations are fence sitters with an inherent desire to digitise in order to scale up. Dream team program is an accelerator which builds their capacity and accelerates their learning to do so. At present we are influencing 6 organizations – Ekalvya, Homi Bhabha Centre for Science, India School Leadership Institute, Language Learning Foundation, Room to Read, Sols Arc. We aim to influence close to 15 organizations by 2022 and create a community of content creators for the ecosystem.
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Our internal team of expert academicians and production specialists would create close to 1000 hours of content by 2022, with a focus is grade 1 to 8, and on hard spots of maths teaching, first language teaching, pedagogy and science.
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Our internal team of expert academicians and production specialists would create close to 1000 hours of content by 2022, with a focus is grade 1 to 8, and on hard spots of maths teaching, first language teaching, pedagogy and science.
During the first two years of our work, we found that acquiring users is easy when the state informs teachers and mandates usage. However, in order to drive usage of digital content as opposed to physical training, both teachers and the system requires new kind of behaviour. Since all our content is in Hindi, TheTeacherApp would focus on 13 Hindi speaking states with a goal to reach 1 million teachers. To achieve this, we will run:
Digital Teacher Support Program
Over four years, we will integrate our content within DIETs, in-service training curriculum and with the support work done by Cluster Resource Coordinators/ Block Resource Coordinators (CRC/ BRC). This program works with SSA and SCERT with the objective of acquiring 30% active users over 4 years. At present, we work with – Chhattisgarh, Uttarakhand, Himachal Pradesh and Jharkhand.
Distribution Lab
Even though the senior leadership is pushing for content consumption, compliance by teachers is slow, communication channels are weak, ability of the support staff like BRC/CRC to look at data and act is under-developed. Through the distribution lab, we will put our own staff to work directly with BRCs, DIETs, school leaders and teachers. Along with this we carry out regular campaigns and data-based pull interventions to drive usage. This would help in codifying how to build digital learning behaviour among teachers.